icon
Add to Wish List
4.6
Rated 4.6 out of 5 stars
74 Reviews
Low Cut Diamond Maternity Bra
$34.95
  • Black
  • White
  • Nude
  • Chestnut
  • + 1
Low Cut Diamond Maternity Bra
4.6
Rated 4.6 out of 5 stars
74 Reviews
Discover the luxurious comfort of our Low Cut Maternity Bra, a classic and feminine style that provides seamless support from pregnancy to breastfeeding. Designed with UGrow™ technology and soft, moulded cups, this bra fits discreetly while ensuring you feel confident...
$34.95
  • Black
  • White
  • Nude
  • Chestnut
  • + 1
Add to Wish List
Add to Wish List
4.8
Rated 4.8 out of 5 stars
87 Reviews
Everyday Maternity Bra
$34.95
  • Nude
  • Black
  • White
Everyday Maternity Bra
4.8
Rated 4.8 out of 5 stars
87 Reviews
The Total Support Everyday Maternity Bra is your go-to essential for every stage of pregnancy and breastfeeding. Designed with UGrow™ technology, super supportive cups and breathable double fabric, this sleek bra feels like a second skin. UGrow™ is a medical...
$34.95
  • Nude
  • Black
  • White
Add to Wish List
Add to Wish List
2.5
Rated 2.5 out of 5 stars
4 Reviews
Active Maternity Bra
$34.95
  • Black
  • Nude
  • White
Active Maternity Bra
2.5
Rated 2.5 out of 5 stars
4 Reviews
Stay active and comfortable throughout your pregnancy and breastfeeding journey with the support of our Active Maternity Bra. Designed with UGrow™ technology and moisture-wicking fabric, it features convenient one-handed drop-down cups, making it ideal for moms who want to maintain...
$34.95
  • Black
  • Nude
  • White
Add to Wish List
Add to Wish List
4.5
Rated 4.5 out of 5 stars
22 Reviews
Lounge Crop Top Bra
$20.96
  • White
  • Black
Lounge Crop Top Bra
4.5
Rated 4.5 out of 5 stars
22 Reviews
Experience the unmatched comfort of the Ultra Comfort Lounge Crop Top Bra, thoughtfully designed to support you from the early stages of pregnancy through to breastfeeding. Designed with UGrow™ technology, this bra offers a snug yet gentle fit and expands...
$20.96
  • White
  • Black
Add to Wish List
Add to Wish List
4.1
Rated 4.1 out of 5 stars
17 Reviews
Easy Feeding Bra
$29.95
  • Pink
  • Nude
Easy Feeding Bra
4.1
Rated 4.1 out of 5 stars
17 Reviews
The Cross Front Easy Feeding Bra combines softness and functionality, offering a seamless and ultra-comfortable fit for new mothers. With a practical cross-front design, this bra makes breastfeeding effortless while providing medium support for all-day comfort. Benefits & Features •...
$29.95
  • Pink
  • Nude
Add to Wish List

Curious about whether you really need those maternity bras and nursing bras in your pregnancy wardrobe? Well, the answer is a big, resounding YES! While you might be tempted to stick with your regular bras, trust us, they won't cut it as your body goes through its incredible changes. Maternity bras and nursing bras are your new best friends. Specially designed for comfort and convenience, a good maternity bra will not only keep your breasts healthy as they grow and change throughout your pregnancy and beyond but also make breastfeeding and pumping a breeze.

So, what's the deal with maternity bras anyway?

Maternity bras are the superheroes of comfort and support during your pregnancy and breastfeeding adventure. They're designed to keep your breasts happy as they grow and change. Plus, they're way comfier than regular bras and say goodbye to those pesky underwires that can cause trouble and may increase the risk of blocked milk ducts or mastitis. At New Beginnings, we're all about supportive wireless nursing bras – safe, comfy, and perfect for every new mum. 

 

uGrow Logo

Here's a fun fact: Every single one of our bras comes equipped with UGrow™ technology.   It's like having the cozy feel of an elastane-cotton maternity bra that magically adapts and grows along with you. So, you'll enjoy a perfect fit throughout your entire pregnancy and breastfeeding adventure. Cool, right?

  

Diamond Maternity Bra 3 for 50


Here's a little insider tip for you: Embrace the 'rule of three.' Grab yourself a minimum of three cozy maternity bras. Why, you ask? Well, one to wear today, one in the laundry, and one waiting in the wings for tomorrow. Having this trio of maternity bras ensures you're always prepared. No more last-minute laundry rushes or moments when you discover you're out of clean bras. It's all about streamlining your mornings, ensuring comfort, and boosting your confidence as you navigate your journey as a new mum.  Say goodbye yesterday's milk spills!

Check out our special offer: 3 bras for $50!

Looking for more information about the New Beginnings Maternity Bra range? Visit our guide to the World's Best Maternity Bras.














Now, lets dive into the world of maternity bras:

Everyday maternity bra

During pregnancy: We've got the super comfy crop top pregnancy bras that are perfect for sleeping. They're breathable, provide gentle support, and no fussy underwires, clips, buttons, or straps. Made from a stretchy cotton and elastane blend, and featuring our unique UGrow Technology, they expand up to 3 sizes, giving you the support you need all through your pregnancy.

For breastfeeding: When it comes to breastfeeding we have a fantastic line-up for you; the Diamond Bra, the Everyday Bra, and the Active Bra.  These gems are incredibly comfy and supportive, boasting handy fold-down clasps to make nursing a walk in the park.

But here's the magic behind them all: Our unique UGrow technology. We teamed up with a Danish medical fabrics pro to create bras that prioritize your comfort and support. The secret sauce? A one-of-a-kind fabric weave that sets these bras apart. It means your bra will grow right along with you, ensuring a supremely comfy fit from pregnancy all the way through your breastfeeding journey.

For weaning your baby: When your baby hits 4+ months, consider the Transition Bra. It's incredibly soft, comfy, and features a cross-front design for effortless breastfeeding. 


Now, lets clear up a common question: What's the difference between a nursing bra and a pumping bra?

transition maternity bra

Nursing Bra (or Maternity Bra): This one is your breastfeeding buddy. It has handy fold-down clasps that let you nurse your baby without taking the bra off. Easy peasy!

Pumping Bra: This is your hands-free helper. It holds your breast pump while you express milk, so you can multitask like a pro.

Feeling a bit overwhelmed with all these options? No worries! We've whipped up a super simple maternity bra guide to help you find the perfect fit.

So, there you have it, mama. Maternity bras are your comfy, supportive sidekick for this amazing journey. We're here to make you feel fabulous and confident every step of the way. 

Are you wondering about changes in your breasts during and after breastfeeding? Learn more with our guide to the Top Breast Questions Asked During and After Breastfeeding.