Shop by Stage
Pregnancy, postpartum, feeding — we’ve been there, and we’ve got the essentials to prove it.
Shop by stage and stay one step ahead (sort of).
Most Loved
Tried, tested, and tantrum-proof — shop the mum favourites that actually make life easier.
Loved by mums and midwife-approved!
Everyday Maternity Bra
Hospital Bag Essentials
Glass Bottle with Outer Silicone Coating- 240ml Twin
Classic Glass Bottle - 240ml Twin
From boobs to bump, we’ve got a kit for that.
Breast Care Essentials Kit
Wearable Breast Pump & Care Kit
Hospital Bag Essentials
Meet our NEW baby bottles
Our baby bottles are designed to make feeding feel calmer, easier, and way less stressful, right from the very first feed. Thoughtfully made with safe, durable materials and baby-friendly teats, they’re built to support comfortable feeds and happier little tummies.
Whether you’re bottle-feeding, combo-feeding, or just finding your rhythm, our baby bottles are here to take the pressure off and help you feel confident at every feed. Less fuss. More flow. Happy bub, happy mum.
Shop by Product
Shop by product for the essentials that keep you (mostly) sane.
Build Your Own Kits
No two bodies. No two journeys. So why settle for a one-size-fits-all kit?
Our Build Your Own Kits let you choose the pieces that actually support you, whether you’re pregnant, postpartum or breastfeeding. Pick what you need, skip what you don’t, and create a kit that fits your body, your stage and your routine.
More comfort. Less overwhelm. Better value.
Support that adapts as you do.
Spill the Milk
Dear New Mum: You’re Doing Better Than You Think
A heartfelt open letter to new mums who feel exhausted, overwhelmed, and unsure. If you’re questioning yourself, this is for you.
Learn more
How to Measure Your Maternity Bra Size
How to measure your maternity bra size at home, plus tips for choosing flexible bras that support pregnancy and breastfeeding changes.
Learn more
How to Choose the Right Newborn Baby Bottle
Confused by baby bottles? Here’s how to pick the right one - safe, affordable, and newborn-friendly. A practical step-by-step guide.
Learn more
Our Story
Here for the mums (and the tiny humans too)
New Beginnings is an Aussie brand creating smart, affordable essentials for pregnancy, postpartum, nursing, and baby feeding, because motherhood doesn’t come with a manual. From supportive maternity bras and wearable breast pumps to trusted glass baby bottles and feeding essentials, we design products that actually work in real life.
We’re here from the very beginning (like, day one). Whether you’re growing a bump, recovering postpartum, juggling feeds, pumping on the go, or choosing safe feeding products for your baby, our thoughtfully designed ranges are made to make things easier — not more confusing.
Motherhood is big. Emotional. Amazing. And sometimes completely overwhelming. That’s why our products are research-backed, easy to choose, and loved by mums across Australia. Less second-guessing. Fewer 2am Google spirals. More confidence, from pregnancy through to baby’s first feeds.
Bump into us in-store!
