Maternity Bras
Maternity Bras
Curious about whether you really need those maternity bras and nursing bras in your pregnancy wardrobe? Well, the answer is a big, resounding YES! While you might be tempted to stick with your regular bras, trust us, they won't cut it as your body goes through its incredible changes. Maternity bras and nursing bras are your new best friends. Specially designed for comfort and convenience, a good maternity bra will not only keep your breasts healthy as they grow and change throughout your pregnancy and beyond but also make breastfeeding and pumping a breeze.
So, what's the deal with maternity bras anyway?
Maternity bras are the superheroes of comfort and support during your pregnancy and breastfeeding adventure. They're designed to keep your breasts happy as they grow and change. Plus, they're way comfier than regular bras and say goodbye to those pesky underwires that can cause trouble and may increase the risk of blocked milk ducts or mastitis. At New Beginnings, we're all about supportive wireless nursing bras – safe, comfy, and perfect for every new mum.
Here's a fun fact: Every single one of our bras comes equipped with UGrow™ technology. It's like having the cozy feel of an elastane-cotton maternity bra that magically adapts and grows along with you. So, you'll enjoy a perfect fit throughout your entire pregnancy and breastfeeding adventure. Cool, right?

Here's a little insider tip for you: Embrace the 'rule of three.' Grab yourself a minimum of three cozy maternity bras. Why, you ask? Well, one to wear today, one in the laundry, and one waiting in the wings for tomorrow. Having this trio of maternity bras ensures you're always prepared. No more last-minute laundry rushes or moments when you discover you're out of clean bras. It's all about streamlining your mornings, ensuring comfort, and boosting your confidence as you navigate your journey as a new mum. Say goodbye yesterday's milk spills!
Check out our special offer: 3 bras for $50!
Looking for more information about the New Beginnings Maternity Bra range? Visit our guide to the World's Best Maternity Bras.
Now, lets dive into the world of maternity bras:

During pregnancy: We've got the super comfy crop top pregnancy bras that are perfect for sleeping. They're breathable, provide gentle support, and no fussy underwires, clips, buttons, or straps. Made from a stretchy cotton and elastane blend, and featuring our unique UGrow Technology, they expand up to 3 sizes, giving you the support you need all through your pregnancy.
For breastfeeding: When it comes to breastfeeding we have a fantastic line-up for you; the Diamond Bra, the Everyday Bra, and the Active Bra. These gems are incredibly comfy and supportive, boasting handy fold-down clasps to make nursing a walk in the park.
But here's the magic behind them all: Our unique UGrow technology. We teamed up with a Danish medical fabrics pro to create bras that prioritize your comfort and support. The secret sauce? A one-of-a-kind fabric weave that sets these bras apart. It means your bra will grow right along with you, ensuring a supremely comfy fit from pregnancy all the way through your breastfeeding journey.
For weaning your baby: When your baby hits 4+ months, consider the Transition Bra. It's incredibly soft, comfy, and features a cross-front design for effortless breastfeeding.
Are you wondering about changes in your breasts during and after breastfeeding? Learn more with our guide to the Top Breast Questions Asked During and After Breastfeeding.
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