Easy Feeding Bra
(!) Please be informed: The print from the old plastic packaging may have rubbed onto the bra, but rest assured it can easily be removed once washed (yes, we’ve tested it!). If you're not completely satisfied, visit our Returns & Exchanges to return the item.
The Cross Front Easy Feeding Bra combines softness and functionality, offering a seamless and ultra-comfortable fit for new mothers. With a practical cross-front design, this bra makes breastfeeding effortless while providing medium support for all-day comfort.
Benefits & Features
• Effortless Nursing: The cross-front design allows for easy and quick access, making breastfeeding more convenient.
• Ideal for Sore Breasts: Soft and stretchy fabric provides soothing comfort for tender breasts.
• Comfort Fit: Double line front and wide back band offers comfortable support.
• Breathable: Keeps you cool and comfortable, ideal for both pregnancy and nursing.
• Comfortable & Safe: No underwire, clips, or buttons, preventing pressure on breasts to help avoid milk duct inflammation.
• Ideal for Weaning: Specially developed for the weaning stage, the cross-front design offers the right balance of comfort and support during this transition.
Stylish and functional, the Cross Front Easy Feeding Bra provides new mothers with effortless nursing access and all-day comfort for a seamless breastfeeding experience.
New Beginnings Tip: Keep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.
Customer Review:
"I decided to buy [the Easy Feeding Bra] to try with my second pregnancy and I don’t know why I had not got them earlier! They are very comfortable, I love to wear this type of bra to bed throughout my breastfeeding journey. I’m usually a size 10/12 in bras and the Medium fits well. If you’re a breastfeeding mumma these are a need."
- Jasmine via New Beginnings
To take some stress out of the process, we offer free returns & exchanges on all our bras! This way, you can try out any size, style or colour to find what works best for you. Visit our returns and exchanges page to begin the process.
Just ensure all original tags are left on and they're in their original condition. Bras that have obviously been worn for an extended period of time, washed or purposely damaged can be not exchanged or returned.
If you need to return or exchange simply send it back to us in the same package you received it in, with the below address attached. Ensure your order form has been completed and placed back in with your items.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
What are key features of a weaning maternity bra?
When should I start using a maternity bra?
Remember though, everybody's journey is different! Just because your mum or your friend started wearing a maternity bra at a certain time, does not mean you will be the exact same. Don't stress mama :) For when the time comes, you can shop our range of maternity bras here.
When do you start our easyfeeding maternity bra?
What size maternity bra should I get?
For those who are between sizes we recommend trying the size you usually wear and a size up. This will allow you to see if you prefer a looser or tighter fit maternity bra. Every mum is different, so we suggest seeing what works best for you.
E.g. If you're usually a 14DDD, you could try either the XL Low Cut Maternity Bra, XL Everyday Maternity Bra or the S+ Low Cut Maternity Bra!
If you're a bit overwhelmed or confused, discover our maternity bra shopping guide.
How do I know which maternity bra is right for me?
- Laura P.Verified BuyerRated 2 out of 5 stars6 months agoComfy, but no padding!
While the crossover crop design is indeed comfortable, there is no padding, revealing shapes I'd rather not show! Who wants to go around with their nipples showing through their shirt!? 😳 Maybe it works for other people, but not for me. The description doesn't explain there's no padding and the look on the model pictures is definitely not the silhouette you get in reality (looks like they have some sort of padding or tape to hide the bumps).🫤
If there was padding in this bra, it would be good. 🙂Can you make an option with removable padding, like most other bras? Or better yet, fixed padding so it doesn't move around in the wash? Otherwise, the shape is a good design. Easy to pull down to breastfeed without having to undo clasps.
New Beginnings6 months agoHi Laura, thank you for your review.
We apologise that you did not have a positive experience with our Easyfeeding Bra. For further assistance with our products, you can get in touch with our Customer Care team via our website here: https://www.newbeginnings.com.au/pages/contact-us
We really appreciate your support.
- DanaRated 3 out of 5 stars4 minutes ago3 Stars
Good quality I just ordered the wrong size
- LavanyaRated 5 out of 5 stars8 months ago5 Stars
I ordered both L and XL after reading reviews but somehow both are good fit in my case. L is perfect fit , I prefer to wear for short time and XL is little relaxed fit for long day wear. I am still breast feeding and my bub doesnt feel any uncomfortable while feeding. In few of the reviews I read the breasts falling off from the Bra but in my case, both my breasts are getting enough support though I am medium build and regular Bra size is 12D before pregnancy. I didnt use them for a night feed but for the day feed, they are comfortable. I am not a fan of elastics, straps, constant strap adjusting and taking off the hook for the feed, so for me these are perfect. I am also super happy as I got them in some sale. Defintely will buy more and will recommend to new mummas with the cost when compared to other brands.
- Margaret J.Verified BuyerRated 5 out of 5 stars8 months agoTransition Bra
Soft & comfortable - I am 69 years old & have searched for a bra like this. This bra is fantastic. Very soft & easy to use & not just for the young mothers.
- Thays C.Verified BuyerRated 5 out of 5 stars11 months agoGood for gym and beautiful
This is beautiful, I like the material as well. There is no padding but it fits nicely.
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