What is UGrow™?
The journey of motherhood is a remarkable one, marked by countless changes and adjustments. From the precious months of pregnancy to the fulfilling stages of breastfeeding, a mother's body undergoes a series of transformations. Recognizing the need for adaptable and supportive solutions, New Beginnings™ introduces a revolutionary innovation: UGrow™ technology.
UGrow™ technology is not just a concept; it's a commitment to providing mums with the comfort and support they deserve. Designed with a deep understanding of the evolving needs of mums, UGrow™ technology ensures that maternity bras and nursing bras are always the right fit throughout every stage of pregnancy and breastfeeding.


What is UGrow Technology?
UGrow™ is a medical support technology designed to ensure that your bra is always the right fit, providing total comfort, and adaptability. Your breasts can vary in size before and after feeding, making a fixed cup size less than ideal. UGrow™ is always the right fit, maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.
How does UGrow help me?
UGrow™ is the result of a collaborative effort with a Danish medical fabrics manufacturer, where prioritising comfort and support was absolutely critical in crafting the perfect maternity bra collection. Our secret weapon is the unique fabric weave that makes these bras stand out. This means your bra will grow as you do, ensuring the right fit always from pregnancy to breastfeeding and beyond.
UGrow™ is all about understanding the changes your body and breasts go through. During breastfeeding, your breasts fill up with milk and empty out regularly, so it's completely normal for breasts to change sizes and for one breast to be bigger than the other. Every woman's journey is unique. UGrow™ embraces this natural variation and grows with you throughout your pregnancy and breastfeeding journey.


Benefits of UGrow Bras
UGrow™ Technology revolutionises the maternity and nursing bra experience by ensuring that bras are consistently the perfect fit for mothers. Developed through a collaboration with a Danish medical fabrics manufacturer, UGrow™ adapts to the natural changes in breast size during and after feeding, prioritising comfort and support.
The unique fabric weave, coupled with expandable side panels, adjustable straps, and up to six hooks, allows the bras to grow with you throughout your pregnancy and breastfeeding journey. Crafted from cotton and microfiber fabrics, these bras provide all-day comfort and actively promote healthy tissue development, reducing the risk of mastitis. Choose UGrow™ technology for lasting comfort and support throughout your pregnancy and breastfeeding journey.
Ugrow products from New Beginnings
Type: Bras
Low Cut Diamond Maternity Bra
Type: Bras
Everyday Maternity Bra
Type: Bras
Active Maternity Bra
Type: Bras